Born on September 1, 1971, James Reiher Jr. last wrestled on the WWE Raw brand as the WWE superstar Sim Snuka.  The adopted son of “Superfly” Jimmy Snuka, a wrestling legend, Snuka was exposed to the world of professional wrestling at a young age.  However, he initially did not go into the business; instead, he first worked as a television cameraman and as a youth counselor.

In January of 2005, Snuka debuted at Ohio Valley Wrestling.  He used the name Deuce Shade, and within six months, he had claimed the OVW Television title and defeated several impressive wrestlers.  In August, he was named the #1 contender to face Johnny Jeter for the OVW Championship, but he ended up losing the match. 

In January of 2006, Snuka joined up with Domino to become the Throwbacks and then the Untouchables.  Cherry Pie soon joined them as their valet.  In March, the pair picked up the OVW Southern Tag titles, although they lost them shortly thereafter.  Over the course of the next year, they would win the belts twice more.

Renamed Deuce ‘n Domino, the pair and Cherry Pie made their Smackdown debut in January of 2007.  They defeated Paul London and Brian Kendrick in a non-title match, and later earned themselves a shot at the tag belts at No Way Out, although they lost the match.  They finally picked up the title in April. 

In June of 2008, the tag team broke up, and later that year, Snuka was moved to Raw.  There, he officially dropped the Deuce name and became known as Sim Snuka. He began to try to impress Randy Orton to join his Legacy group but failed to gain entry into the group. He wrestled here and there until being released from his contract in June 2009.